AUDI
THE CONFERENCE OF THE BIRDS
Guangzhou, China
Concept, Design, Production
At the occasion of the ”Automotive Innovation Exhibition” taking place on Haixinsha Island, Audi and The Artist Network and commissioned Formavision to create an installation celebrating Audi’s relentless innovations.
Reacting to Audi’s breakthrough in extra-light weight technology, we filled a spherical room fifteen meters in diameter with over a thousand silver foil balloons, some filled with air and others with helium, all reflecting a hypnotic image of the car, the room and its visitors. Floating on the ceiling, fifteen wireless speakers played an electronic symphonic dialogue of filtered industrial sounds mixed with the songs of thirty different birds.
Our installation hence acted as a meditative dialogue between Audi A.G. and its Chinese clientele, provoking a reflection on the balance between industrial development and the environment, as well as the role we play as individuals in this fine symbiosis.
Behind the scene…
• Main off-site event during the Guanghzou Auto Show
• Launch event with Chinese VIPs, main Chinese automobile journalists, and key Audi staff executives
• Exhibition stayed open for two weeks, with guided tours offering insights to the public
• Installation soundtrack aired on international radio stations and music blogs
• Video documentary about the project featured on Design Boom.