The Diesel Denim Galleries are concept stores positioned between retail spaces and art galleries. Located in New York, Osaka and Tokyo, they link Diesel to the contemporary art world through bimonthly installations, while offering the best of their collection. Diesel's involvement in contemporary art always seemed to us like second nature.

For five consecutive years, Formavision curated over thirty solo and group exhibitions at the Diesel Denim Gallery, collaborating with over a hundred international artists including Banksy, Faile, Jerszy Seymour, Jaime Hayon and Korban Flaubert. The Denim Gallery has been an ideal platform to showcase the genuine, courageous and ambitious contribution of Diesel to the contemporary art scene.

"The keystone of the Diesel brand is to support new talent in music, fashion, or art. The Diesel Denim Gallery concept store enables us to reinforce our support by providing the perfect milieu to display the works of artists alongside the jewel of our brand, Diesel Denim Gallery," Renzo Rosso, Diesel Founder.

Arrojadoa / With Jaime Hayon

Dream of the Fisherman's Wife / With Jason Hackenwerth

Shades From the Breath of Hell / With the Quistrebert Brothers

Behind the scene

• Curation of bi-monthly solo or group installations for a period of four years, regrouping over a hundred international artists, including Banksy, Faile, Bruno Peinado, Araki and Jaime Hayon.
• Limited-edition silk-screen artworks for sale at the Denim Gallery for most exhibitions
• Creation of a Diesel Denim Gallery limited-edition collection of jeans exclusively available at the Denim Gallery stores
• Interview series will involved artists
• Micro gallery website as part of Diesel.com
• Catalogs and publishing projects in partnership with German publisher Gestalten
• Partnership and monthly ads on Artforum’s back cover
• Expansion to Osaka, Tokyo and Berlin