KRUG
KRUG EN CAPITALE
Paris
Pop-up Restaurant Concept & Design
For the third edition of "Krug en Capitale", prestigious Champagne house Krug has invited us to stage a series of fourteen dinners, pairing an unexpected Parisian location, an awarded chef, a designer and musician. We partnered with thrice three-star Alain Ducasse chef, rare-instrument musician Loup Barrow, the mythical Plaza Athénée hotel while closed for a full renovation, and sound-sculpture creator Sébastien Léon, to craft a memorable experience. The evening started with a performance of Cristal Baschet and steel guitar, taking guests to a musical journey in vast American desert landscapes, while observing the sun set on the Eiffel Tower.
The happy few were then taken to a dining room imagined by Formavision with seating and tables designed specially for the occasion. The dinner, entirely composed by Alain Ducasse, underscored at every stage the rich notes of carefully picked Krug Champagnes. To conclude the evening, guests were invited to the rooftop of the hotel where they discovered the Carileon, a sound sculpture operating on two levels; while the wind swung the tubes against the balls and played clear sounds, the tubes were also played with felt mallets by Loup Barrow creating soft melodies. These two musical dimensions allowed to hear a seamless melody played in part by the wind, and in part by the musician.
LIMITED-EDITION PACKAGING & WINDOW CAMPAIGN
Following the success of Krug En Capitale, Formavision's founder was commissioned to design the holiday special-edition Krug packaging, and to stage a window campaign to present the collaboration in selected establishments worldwide.
Behind the scene
• A series of dinners over a period of three weeks at the Plaza Athénée with thrice Michelin star chef Alain Ducasse in a custom designed restaurant
• A custom sound sculpture - the Carileon - installed on the rooftop, and played for guests every night
• A series of paintings created for Krug based on the concept of Australian aboriginal song lines.
• A documentary of the collaboration featured on Crane.tv and krug.com.